I recently had the privilege of listening to @creightonotter, one of White and Blue Review’s founders, talk about his experiences as an entrepreneur. Before I met @creightonotter, I will admit that I had never heard of White and Blue Review. So for those of you who do not already know, White and Blue Review is a website that delivers news and commentary about Creighton University athletics. It does not matter if you are a casual or die-hard Creighton fan, this website has something for everyone. Follow this link to read one of my favorite articles.
White and Blue Review was created by five men (e.g. a designer, writer, finance guy, etc.) who had one thing in common: They all were frustrated by the lack of media coverage about the Bluejays. Presuming that other fans shared this same problem, the guys looked for a solution. Newspapers at that time were restricted by column-inches, according to @creightonotter. The founders, therefore, saw an opportunity to create a website solely dedicated to Creighton athletics.
Now that the website exists, it is sometimes challenging to maintain, according to @creightonotter. The founders work day jobs and have families that they must put first. On the other hand, it is important to update White and Blue Review regularly because people rely on the website for information. Writing new content after a long day at work can be daunting, but @creightonotter said his passion for Creighton athletics is what keeps him going.
With everything in mind, I think White and Blue Review is successful for the following reasons:
- They identified a “pain point” among people. The author of Entrepreneurial Journalism, Mark Briggs, mentions this as an important first step toward starting a business.
- They built a team of individuals with many different skills.
- They are extremely passionate about their website.
What do you think it takes to become a successful entrepreneur? Share your thoughts in the comment section below.