April Fools’ Day Pranks: The Best of Social Media

In the past, I always seemed to forget about April Fools’ Day. In today’s social media age, however, it is almost unavoidable. Social media presents new opportunities for tricksters everywhere. In honor of April Fools’ Day, I compiled a short list of my favorite social media pranks from Tuesday. The hoaxes that earned a spot on my list deal with three of my favorite topics: Animals, pizza and Creighton basketball.

My personal favorite was American Eagle Outfitters’ ‘American Beagle Outfitters’ prank. According a video published on American Eagle Outfitters’ YouTube channel, the clothing company was planning to launch a clothing line for dogs. Watch the ‘dogumentary’ here:

The coolest part about American Eagle Outfitters’ prank is that the dog clothing line actually was well received by the public. As a result, the retailer has decided to create a limited-edition holiday 2014 collection.

While we are on the topic of animals, let’s look at LinkedIn’s April Fools’ Day prank: Cats You May Know (CYMK). The company announced Tuesday that it would be opening up its social media site to cats, allowing felines to connect with other purr-fessionals. Here is the initial tweet from the CYMK hoax:


Also making my list is Dominos ‘Edibox’ prank. The company unveiled the first edible pizza box, made entirely out of pizza crust. The company made its prank sound more believable by claiming research showed crust is many peoples’ favorite part of the pizza. I actually am disappointed this was a prank – an edible pizza box is a genius idea.


Last but not least was ESPN sportswriter Jeff Goodman’s claim that Creighton basketball player Grant Gibbs was granted a seventh year eligibility. Here’s a look at the prank:

Screen Shot 2014-04-03 at 8.54.34 PM

These companies not only spread the holiday cheer, but also they found light-hearted, fun ways to engage with their customers. Several stories have been written about these April Fools’ Day pranks, meaning the companies involved have received a lot of free publicity.

What was your favorite social media prank? Share your thoughts in the comments below.


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